CPO/Executive Resource Library:


Content Quick Links:



For New CEOs

UWW Talent Management New CEO Onboarding Process - Resources & Tools:

  • Quick Start Guide (Note: This link will require a United Way Online (UWW) log-in.)
  • For a comprehensive Talent Management’s onboarding resources list go to New Executive at New Employee Zone. (Note: This link will require a United Way Online (UWW) log-in.)

More Onboarding Resources:


Best Practices


  • MISSION UNITED (UW of Broward County):  A critical program supporting US military service members, veterans and their families in Broward County by helping them re-acclimate to civilian life.  Key focus areas include employment, education, health, legal assistance, emergency financial aid, and housing.  Through Mission United, United Way of Broward County and American Red Cross align existing services and create solutions where there are gaps in support.  For more information, contact Kathleen Cannon (executive), Howard Bakalar (programs), or Dan Kearns (development & marketing).


  • Recruiting & Retaining Employees for Organizational Excellence.  Original Date: May 4, 2016
    Overview:  The United Way system struggles to attract and retain high quality employees, particularly younger professionals.  Irena Djordjevic-Behery, VP of Talent Management at UWW, will share insights on a strategic approach to attracting, recruiting, and retaining the right people for your United Way gleaned from her team's work with United Ways and experts from across the country.
  • MISSION UNITED.  Original Date: January 22, 2016
    Overview:  Kathleen Cannon and Bob Brown share how both their organizations got started with the MISSION UNITED program.  This program provides a great service for veterans and increases visibility for your United Way organization.  Learn more information on how to launch a successful MISSION UNITED program in your community!  Following the formal presentation is Q&A.
  • How to jumpstart your campaign and involve your community.  Original Date: May 8, 2014
    Overview:  Hear from Mitch McBride, Resource Development Manager at United Way of Northern Utah; Kim Sidwell, Senior Vice President of Resource Development at United Way of Greater Toledo; and Lisa Daniel, Vice President of Marketing and Communications at United Way of Northeast Florida about tips and strategies they have used to reinvigorate the annual campaign and engage their communities throughout the entire campaign season.  Topics include workplace engagement, goal setting with measurable outcomes, targeting your Days of Caring activities, and success stories from three very different United Ways.
  • Strategies for Social Media Engagement.  Original Date: April 25, 2014
    Overview:  Brian Cox, Director of Web Experience at United Way Worldwide shares UWW’s social media plan and discusses how UWs of different sizes can utilize social media for maximum benefit.  Following his presentation, Heidi Otway, Director of PR & Social Media at Salter Mitchell, shares best practices for tracking social media engagement and tips for ensuring your message gets across to your audience as effectively as possible.
  • Increasing Revenue through Non-traditional MeansOriginal Date: March 21, 2014
    Overview:  Julie Capaldi, President of United Way of Pickens County (SC), Anita Floyd, Senior VP for Community Impact and Strategic Implementation at United Way of the Midlands (SC), and Ashley Hulsey, Vice President of Development at United Way of King County (WA) discuss innovative ways to increase revenue through nontraditional means.  All three speakers address how their organizations have looked outside of the traditional campaign model to generate funds for their ongoing collective and community impact work.  Q&A following the formal presentation.
  • Pitching your collective impact model to your communityOriginal Date: February 21, 2014
    Overview:  Nationally renowned speakers Bill Crim, Sr. VP of Collective Impact and Public Policy at United Way of Salt Lake; Dr. Angelo Gonzales, Executive Director of “Mission: Graduate” at United Way of Central New Mexico; and Ed Rivera, CEO of United Way of Central New Mexico share the journeys their UWs took to move towards this new model.  They address the challenges they have faced, the partnerships that proved crucial in gaining public support for collective impact, and success stories they have enjoyed throughout the process.  Q&A following the formal presentation.
  • Have a best practice you'd like to share or know of another United Way's best practice you'd like to see more information on?  Let Beth Meredith know!


Sample Materials & Templates


UWW Quick Links (Note:  All of the links in this section will require a United Way Online (UWW) log-in.)


UWOF Surveys/Blast Survey Results


Florida United Way CEO Roster