United Way of St. Johns County is excited to announce Carl Cricco as its new President and Chief Executive Officer, ushering in a new era of strategic leadership. Cricco, whose extensive experience spans nonprofit leadership, marketing, and fundraising, officially joined United Way on November 4th and will play a pivotal role in driving the organization’s mission to create lasting community impact.
Cricco joins United Way following his tenure as CEO of K9s for Warriors, where he led the nonprofit through its most successful fundraising year in history. Prior to his leadership at K9s for Warriors, Cricco served as Senior Vice President of Sales and Marketing at the 9/11 Memorial and Museum in New York. In this role, he consistently exceeded annual revenue goals, launched and expanded the marketing department, and oversaw 90% of the organization’s annual revenue.