Barbara Cruz is a native of Sarasota County and a fifth generation Floridian and has worked in the non-profit field for over 30 years. She has held various leadership roles during her career; and has recently been appointed the President & CEO of the United Way of South Sarasota County serving Venice, Englewood, North Port, Laurel, Osprey and Nokomis.
Her long-time career has gained her expertise in non-profit strategic planning, building sustainable infrastructure, resource management and development, fundraising strategies and campaigns, grant writing and grant administration. She also has extensive experience in budget and financial management. She is excited to bring her wide range of skills to the United Way of South Sarasota County to help further their mission.